The USDA Farm Service Agency’s (FSA) $2 billion Marketing Assistance for Specialty Crops (MASC) program aims to help specialty crop producers expand markets and manage higher costs. It is now accepting applications through January 8, 2025.

Funded by the Commodity Credit Corporation, MASC was announced in November alongside the $140 million Commodity Storage Assistance Program for facilities impacted by 2024 natural disasters.

“Specialty crop growers have typically faced higher marketing and handling costs relative to non-specialty crop producers due to the perishability of fruits, vegetables, floriculture, nursery crops and herbs,” said FSA Administrator Zach Ducheneaux. “Through this marketing assistance program, we can expand U.S. specialty crop consumption and markets by providing specialty crop producers the financial support needed to help them engage in activities that broaden and enhance strategies and opportunities for marketing their commodities.”

To be eligible for MASC, a producer must be in business at the time of application, maintain an ownership share and share in the risk of producing a specialty crop that will be sold in calendar year 2025.

MASC covers the following commercially marketed specialty crops

  • Fruits (fresh, dried)
  • Vegetables (including dry edible beans and peas, mushrooms, and vegetable seed)
  • Tree nuts
  • Nursery crops, Christmas trees and floriculture
  • Culinary and medicinal herbs and spices
  • Honey, hops, maple sap, tea, turfgrass and grass seed

Read more about the new marketing assistance available for specialty crop producers here.