Domestic dairy demand is slated to keep growing in 2024. According to dairy economists, cheese, butter and yogurt products will lead the way. However, the growth will be slightly tempered compared to what was seen in 2023. Though growth could be lukewarm, dairy products remain the largest sales category in U.S. grocery stores at over $78 billion. Per-capita consumption of all dairy products reached 653 pounds per person in the U.S. in 2022, a whopping 21% higher than the historical average dating back to 1975.

Dairy consumption in 2022 was the second-highest on record. While cheese consumption peaked at 41 pounds per person last year, analysts believe there’s still room to grow. Consumers in Danish countries and France eat more than 60 pounds of cheese annually, with citizens of Austria, Finland, Germany, Greece, the Netherlands and Switzerland logging 50 pounds annually.

Read more on dairy demand expectations in 2024 here.