The wine industry in California is facing significant challenges. Declining wine demand, increased imports, and economic pressures have led to a surplus of unsold grapes. Many farmers have uncontracted grapes on vines for the first time in more than a decade.

This situation is not unique to Napa Valley. It affects Lodi and other regions where multi-generational grape growers struggle. The decline in demand began around 2018, exacerbated by the pandemic, inflation, and shifting consumer preferences. Additionally, imported bulk wine has flooded the market, harming local growers.

Stuart Spencer, executive director of the Lodi Winegrape Commission estimates that 400,000 tons of grapes went unharvested last year in California. This year could be worse with more grapes currently without a contract.

Read more about the California grape glut here.