Inflation may cause consumers to reduce discretionary spending, but they are not cutting back on organic food. Sales rose 3.5% last year according to the Organic Trade Association.

Organic Trade Association Co-Chief Executive Tom Chapman explained that organic food is now a maturing sector in the food market. Consumers were willing to pay a premium for organic food amidst challenging economic conditions.

The Organic Trade Association shared that unit sales increased for 40% of the food products tracked. Produce is the largest sales category. It accounts for 29% of organic food dales. Currently, 15% of produce sold in grocery stores is organic. Top sellers include avocados, berries, apples and carrots.

Read more on the growth of organic foods here.