Photo courtesy of Illinois Farm Families

Illinois farm families once again appeared at this year’s Super Bowl. The Illinois Pork Producers Association issued a commercial titled “Career Path,” a part of Illinois Farm Families’ (IFF) “We are the 96% campaign” that spotlights Illinois family farmers.

The commercial, broadcast on Sunday to millions of people, featured longtime family-owned farmers welcoming a new generation back to the farm, highlighting the generational aspect of farming and the beauty and inspiration that comes with passing a farm to the next generation. Viewers also see that most U.S. farms are family-owned, not corporate.

Read more on the commercial here.